Guides, interviews, tips and musings from the world of live music, from and for those working within it.
How much does it cost to get a new customer vs. keep the old ones? It costs FIVE TIMES more to get a new customer
Since COVID is over… can we say that? Fingers Crossed. Deep Breath. With COVID largely behind us…we need to start reevaluating the “desperate times call
Let’s talk about busywork… The “hustle” has become a status symbol. In the US, it has become part of our culture to wear our busyness
Google Business Profile (GBP) is your free ad, local listing, and new online sales point. Today, when users want to see what is happening over
Outside of word of mouth (which is marketing gold), what is the next best way to get people in your doors? Ranking in the top
Knowing how to increase ticket sales on Eventbrite is essential for Independent venues. There are a lot of ticketing tools out there. A LOT. We
For Independent Venues: How to Market Your Live Music Event (Part 3 of 4) Live music increases food and beverage sales by 48% on Friday/Saturdays
For Independent Venues: How to Market Your Live Music Event (Part 2 of 4) Working in this industry is INTENSE, and you need to get
For Independent Venues: How to Market Your Live Music Event (Part 1 of 4) You’ve put all this work into creating live music to draw